What is Digital Marketing? Types of Digital Marketing.

 What is Digital Marketing?

Marketing which uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey is known as digital marketing. Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication.

Let’s take some examples forms of digital communication of digital marketing-

• Search engines

• Websites

• Social media

• Email

• Mobile apps

• Text messaging

• Web-based advertising

And etc.

Let’s understand it in a very easy way “marketing and advertising of a business, person, product, or service with the help of using online channels, electronic devices, and digital technologies such as Social media, Email, Mobile applications, Websites etc. Is known as Digital Marketing.

What are the types of digital marketing?

Digital marketing can be broadly broken into 8 main categories including:

 

1.      1     Search Engine Optimization
2.      Pay-per-Click
3.      Social Media Marketing
4.      Content Marketing
5.      Email Marketing
6.      Mobile Marketing
7.      Marketing Analytics
8.      Affiliate Marketing

 

What is SEO (Search engine optimization)?

The Word SEO stands for search engine optimization, SEO is a technique with goal to get a business to rank higher or top of the Google search engine result page (SERP). Or in simple terms search engine optimization (SEO) is for increasing search engine traffic to the business websites.

SEO stands for search engine optimization. Let’s break that down in the context of your website.

·       Search: What people do when they want to find an answer to a question or a product or service that meets their needs?

·       Search engine: A site (like Google or Bing) where a person can perform said search.

·       Search engine optimization: What you do to get said search engine to connect said search with your site.

 

A simpler definition of SEO:

SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines.

The simplest definition of SEO:

SEO is what you do to rank higher on Google and get more traffic to your site.

Yes, Google is just one search engine of many. There’s Bing. Directory search engines. Even Instagram is a search engine. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post.

 

Benefits & importance of SEO

People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.

·       More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness, as well as…

 

·       More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.

 

·       Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.

 

·       Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.

So whether you want more brand awareness, online visibility, leads, sales, or loyal customers, SEO is your answer.

 

 

Types of SEO

Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO:

·       On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.

 

·       Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.

 

·       Technical SEO: Improving your site’s overall performance on search engines. Site security, UX, and structure are key here.

The above three types of SEO are used for websites and blogs, but they also apply to three subtypes of SEO:

Types of On-Page SEO

Here is a summary of all on-page SEO techniques:

1.      Optimize Page Titles

2.      Optimize Meta Descriptions

3.      Heading

4.      Formatting Content on the Page

5.      Images

6.      URL Optimization

7.      Internal Linking

8.      Core Web Vitals

9.      Mobile Friendliness

10.   Content Audit

11.   Sitemaps

12.   External Links

13.   Protocols HTTP vs. HTTPS

14.   Comments

15. Search Intent

Types of Off-page SEO

1.     Link Building is King

2.     Harness that Social Media Power

3.     Add an RSS Feed Subscription Box 

4.     Blog Commenting

5.     Guest Posting

6.     Forums Posting

7.     Build Trust 

8.     Incorporate Videos and Images

9.     Build Relationships with Webmasters/Influencers

10.  Be Present On the Web

11.  Craft a Sparkling Brand Image

12.  Document Sharing

      PR Promo Game